This seems a ridiculous notion. SMSF's are not a product, they are a structure. If a SMSF is the best solution for the member of a corporate super fund then by all means advise the client of this and clearly and accurately justify the replacement of the existing product. Isn't this an issue around advice? Haven't we moved on from 'targeting' people to sell them a product?
No wonder advisers who conduct themselves in this manner have a terrible reputation. They should have their licenses suspended for this sort of behavior.
Advisers also need to remember that employer super plans are often sponsored by the employer and have significant discounts to 'retail'. I doubt a SMSF will be price competitive for many.