Link Group has launched a digital advice product that aims to give more Australians access to easy and affordable quality financial advice.
The product, Super Blueprint 3.0, provides members with tailored digital advice in relation to their chosen superannuation fund.
Link Advice chief executive, Duncan McPherson, said Blueprint 3.0 “distils complex financial concepts into easy-to-understand advice,” delivered in a way that is “personal, familiar and compelling”.
He said the bespoke algorithm was built over the past decade and had undergone rigorous independent testing by a global actuary to ensure it provided the best possible outcomes for super fund clients and their members.
“Digital advice is a critical channel as we make advice more accessible and affordable for more Australians and is starting to play an important role in the hybrid advice experience being built by many superannuation funds, combining telephone and face-to-face advice with digital,” McPherson said.
Link Group said it would upgrade all its existing clients to Super Blueprint 3.0 over the next few months.
The research house has offered a silver lining after super fund returns saw the end of a five-month streak last month.
A survey of almost 6,000 fund members has identified weakening retirement confidence, particularly among those under 55 years of age, signalling an opportunity for super funds to better engage with members on their retirement journey.
The funds have confirmed the signing of a successor fund transfer deed, moving closer to creating a new $29 billion entity.
A number of measures, including super on Paid Parental Leave, funding to recover unpaid super, and frameworks to encourage investment in the energy transition, have been welcomed by the superannuation industry.
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