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A rose by any other name.
Rollover has always admired superannuation funds which have maintained titles which clearly explain their raison d'etre. Ergo, the Retail Employees Superannuation Trust (REST), Avsuper and, indeed, Auscoal.
Thus, he feels a certain regret at the news that Auscoal is being renamed Mine Wealth and Wellbeing. The name change will take effect from 1 July.
Of course, Rollover entirely understands that by moving to a brand such as Mine Wealth and Wellbeing, the super fund can extend its horizons, but he nonetheless feels that an era has come to an end, not least the era of Col from Auscoal.
Still Auscoal is by no means the first super fund to rebrand, and Rollover is reminded that the somewhat blandly-branded Professional Associations Super these days goes by the somewhat hip and happening brand, Kinetic Super.
AUTHOR
The Rollover
Rollover is a jaded hack who joined the staff of Super Review nearly two decades’ ago and never managed to summon the energy to leave. Known throughout the superannuation industry as a power-luncher and gossip, Rollover spends his time humouring fund managers, eavesdropping at conferences, dozing through briefings and looking for his next free meal.
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With rainy weather abound in Sydney, Rollover was sat in front of his TV watching the smorgasbord of niche documentaries free-to-air has to offer.
As a history buff, Rollover is well-aware of the importance of the role the vanguard plays in a military force, as the leader at the front of battle.
Now that crypto investing is mainstream, with Rest Super announcing it will put a portion of its funds into it, Rollover wonders whether his grandkids will think he is hip when he shows them his crypto balance in his new digital wallet.
Rollover is almost as fascinated by superannuation fund mergers as the deputy chair of the Australian Prudential Regulation Authority (APRA), Helen Rowell.
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