SuperFriend revamps executive leadership team

Superannuation and insurance industry workplace wellbeing partner SuperFriend has made several new appointments to its executive leadership team, as key financial services partners had expressed a need for more targeted workplace mental health and wellbeing support for staff, due to industry changes driven by the Royal Commission.

There are four external appointments: Sandy MacLeod, general manager – insurance solutions; Keir Paterson, general manager – superannuation and workplace solutions; Glenn Cassidy, general manager – people, technology and enablement; and Dina Goebel, general manager – innovative solutions.

MacLeod joined from CommInsure where he worked as senior product manager, with experience in life insurance and super, relationship management, distribution and technical roles.

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Paterson had worked for Mercer, overseeing service delivery, retain and grow client portfolios for some of Australia’s biggest employers.

Cassidy had over two decades experience in commercial and not-for-profits, including 10 years as director in various divisions at aid organisation World Vision International.

Goebel was a growth strategist who had senior roles with Swinburne University, Australian Unity and Bupa ANZ.

Former head of marketing and communications, Danielle Clarke, had been promoted to general manager – impact, communications and insights.

Tambelin Boykin was appointed as partner communications manager and had joined from Social Ventures Australia. Boykin would be responsible for executing strategic communications and stakeholder engagement programs with partners.




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