SuperConcepts has announced a transformation strategy which will see chief executive Lara Bourguignon having extended responsibilities for AMP’s wealth product and platforms as managing director, superannuation, retirement and platforms.
The new role was part of a transformation strategy that would focus on simplifying and optimising existing platforms and operating models, and growth via strategic relationships and technology-led alternative revenue streams.
Bourguignon said SuperConcepts would continue to be run as a separate entity which would retain their ‘agility and entrepreneurial mandate’ from AMP.
“This new role will expedite new opportunities to better leverage our strengths by collaborating more effectively with AMP to help serve the changing needs of high net wealth clients,” Bourguignon said.
“After an aggressive acquisition growth strategy, our focus at SuperConcepts turned to migrating our clients to a consistent technology platform and dashboard experience,” Bourguignon said.
Its next strategy was to leverage the strategic relationship with AMP and determine how to better serve Australia’s largest adviser network.
“A key part of our transformation strategy is to establish alternative revenue streams from the SuperConcepts Innovation Lab – an internal software development team focused on generating new ideas and technology that will be researched, prototyped and developed to deliver capabilities for AMP and external clients,” Bourguignon said.
She said they would also be offering an outsourced software development capability to AMP and the wider market.
“We see smaller companies that need software development but don’t have the size for internal development teams and are forced to use external consulting firms, and we think we can help them,” Bourguignon said.