The Association of Financial Advisers (AFA) has partnered with Sunsuper in a bid to expand behavioural finance thinking.
In efforts to create a more consumer-centric environment the AFA chief executive, Brad Fox, said the partnership could help it deliver great advice for more Australians.
"Like us, Sunsuper believes in advice, is pro-adviser... One thing everyone agrees on is that financial advice needs to be consumer-centric," he said.
Sunsuper national manager for retail distribution and advice, Anne Fuchs, said the superannuation firm believed in the power of financial advice.
"We have partnered with the AFA to help contribute towards the ongoing professional development of their members, particularly in the area of behavioural finance," she said.
Fuchs said the partnership's initiatives will, "help broaden the thinking about consumer behaviour and financial decision making. We believe that is an area of big opportunity for advisers to deepen their relationships with their clients".