Rewards platform, Super Rewards, has been launched to help women top up their superannuation through online spending, especially the 76% who do not work or work part-time.
The customer could nominate their super account through the platform and were rewarded for everyday online purchases.
Co-founder, Pascale Helyar-Moray, said: “The simple reality is that the superannuation system was not built for women”.
“Super Rewards will allow women to top up their super, simply by doing their normal shopping and life admin.
“It’s the first step towards providing women with a more equal footing for retirement and, for many women, could be the difference between economic freedom or financial poverty.”
Sharen Page, finance and project officer with Economic Security4Women, said Super Rewards would have an immediate impact on a system that is struggling to support its citizens.
“Our research shows that women of all ages hold a strong fear of experiencing poverty later in life. Superannuation is critical to the economic security and long-term wellbeing of women across the country,” she said.
“Super Rewards provides an immediate way to start addressing the current super crisis; allowing women to save for their future today.”
Over 100 brands such as Woolworths, The Iconic, hardtofind, and Freedom have signed up to the platform.