Superannuation fund LGsuper has created a new digitally-focused position.
The fund announced it had appointed Brett Barber to the newly-created role of chief digital officer as part of what it is calling an ongoing strategic digital transformation.
The fund's announcement said Barber would be responsible for LGsuper's IT and marketing divisions.
It said Barber has nearly 20 years' combined IT, marketing, and business development experience, having previously worked with AMP, SingTel Optus, Suncorp-Metway, Allianz, Credit Union Australia, and Dingu Blue.
LGsuper chief executive, David Todd said the new appointment recognised that IT-driven innovation would help the fund drive additional member value.
"Technology will play an increasing role in the ever-changing superannuation landscape by driving operational efficiencies and member engagement. In creating this role, we are also cognisant of how IT and marketing functions can work more closely together to achieve these goals," he said.