Ignition appoints senior adviser

Digital advice provider, Ignition has announced it has appointed Andrew Baker to the newly-created role of senior adviser, commencing October 2021.

He would provide assistance and guidance to Ignition’s senior management and board in developing and executing the business’s strategy in the Asia Pacific region, as well as broader global pension fund strategy.

Additionally, he would be responsible for developing an advocacy plan, working with government and industry groups.

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Baker had over 30 years’ experience in the financial services industry in a range of senior roles in Australia and Europe, including founding industry consulting firm Tria Investment Partners in 2004. 

His more recent roles included serving as the global partner, and UK and EMEA lead of NMG Consulting’s London practice; and head of proposition, product and strategy at AustralianSuper. 

“Andrew has deep expertise and knowledge of the financial services industry, particularly in product strategy, investments, policy and governance, and the insights he can provide will be extremely useful to Ignition’s leadership team and board,” Craig Keary, Ignition Asia Pacific chief executive, said.

“His experience spans both the private sector and not-for-profit organisations, and includes fast growth start-ups through to major institutions, which will stand Ignition in good stead as part of our long-term growth strategy.”




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