Equip builds up member experience capabilities

Equip has signalled a renewed focus on member experience, making several key appointments to its strategy and market group.

Emily McQualter would join the fund as a member strategy consultant, moving from Russell Investments where she was a manager within the marketing and communications team. Stefan Magat would come on board as a personalisation specialist. He was a new recruit to the superannuation sector, with his previous experience being in the education and recreation sectors. Finally, Sam Higgie would leave his role as director of product development at DST International to become Equip’s product strategy consultant.

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Equip’s executive officer, strategy and markets, Tania Cumming, said that the new appointments would help the fund translate its member insights and analytics into tangible benefits for members. She also said it would help Equip leverage the benefits of its recently integrated customer relationship management and marketing platforms.




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