Multi-sector super fund, Equip, hoped to enhance member experience within the fund by its appointment of Paul Synhur to the newly created position of head of member advisory.
The creation of the role was part of Equip’s commitment to achieving continuous improvement in the person-to-person member engagement channel, integrating the intra-fund advice team with the financial planning operation.
Synhur, who has previously worked in the fund’s risk and compliance area, said he was very keen to apply the fund’s member insights and behavioural segmentation data to engaging with members in a more timely and relevant way.
“Understanding what matters most to members and when to engage with them to make the greatest improvement to their financial outlook in retirement will be a core part of what we do in the months ahead,” he said. “I am very excited about the potential of our member insights and engagement platforms provide to position Equip among the industry leaders in member experience.”
Equip’s executive officer, member engagement, Camille Magee, said Synhur would play a central role in enhancing member experience, and highlighted that his appointment came at a time of considerable change for the team and the way it interacts with its members.
Technology platforms are opening up new possibilities for how we engage with members and deliver more personalised communications and services,” she said. “He is the ideal person to help us leverage those new capabilities.”