Equip has appointed Tania Cumming to the newly created role of executive officer of strategy and markets.
Cumming would join the fund from Energy Australia to drive member-focused business transformation.
Equip Chief Executive Officer, Nick Vamvakas, said Cumming would focus on evolving Equip’s customer value proposition and maintain its growth momentum following the merger with the Rio Tinto Staff Superannuation Fund.
“Equip is now a substantially larger organisation with national reach and distribution. We have been rapidly evolving our digital capabilities and member services over the past year and it will be extremely valuable to add Tania’s experience within major customer-focused enterprises to our leadership team,” he said.
Cumming said she looked forward to joining Equip.
“I am particularly excited by my move into a profit-to-member organisation, where the full benefits of belonging to the fund are realised by its members. It enables strategy to be crystal clear about the fund’s core purpose, which is to deliver financial security and confidence in the future for members,” she said.
“Superannuation is one of the largest and most valuable assets accumulated by members over their lifetime and our objective is to ensure they have all the tools and support needed to maximise the value.”
Former executive officer of strategic marketing and communications, Geoff Brooks, will become head of marketing and advocacy, responsible for brand development, insights and analytics, and the on-going rollout of the fund’s ‘Segment of One’ personalised marketing communications strategy.