AUSCOAL rebrands

Industry fund AUSCOAL Super has initiated a name change to Mine Wealth and Wellbeing.

The name change, confirmed today, will take effect from 1 July.

Announcing the move, AUSCOAL chief executive, Bruce Watson pointed to a strategy involved with meeting members' needs beyond the accumulation stage.

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He said the fund's new brand direction and name had been chosen to offer members increased value throughout life, not just when they are thinking about retirement.  

"Extensive market research showed us that many members and their families are looking for 'more than super'. For our members, that translates into information, guidance and advice at other stages of their life, and through life events other than retirement," Watson said.

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