Fun needed for member engagement

Making insurance processes more engaging and fun will allow more superannuation fund members to hopefully understand the value and benefit of insurance, according to TAL.

The life insurance company said it has added a little fun when helping members determine their insurance needs, through an animated calculator.

TAL head of digital, Jason Gracanin, said his team was focused on supporting and delivering innovation and valued digital experience for their group partners.

"Members have different needs and levels of understanding when thinking about their life insurance needs but by making the process more engaging and fun will allow more members to hopefully understand the value they can benefit from by having insurance," Gracanin said.

"We are committed to continually enhancing the member experience and working with our super fund clients to deliver digital experiences which contribute to delivering a positive impact with their members' engagement strategies."

Gracanin said the calculator was a white label product that ensured the firm could create individual and tailored animation for any super fund.

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